Location: Dubai, UAE
Employment Type: Full-time

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About the Role

Our client, a well-established retail group, is looking for a creative and proactive Social Media Executive to manage social media, support marketing campaigns, and drive brand visibility and in-store footfall through engaging content, collaborations, and events.

Key Responsibilities

Lead day-to-day management of Instagram and other social platforms, creating and publishing engaging reels, stories, and posts

Develop high-quality photo and video content through photography, videography, and editing

Plan and execute monthly content calendars aligned with campaigns, launches, and promotions

Drive audience growth, engagement, and in-store footfall through creative digital initiatives

Track performance metrics and optimize content using analytics and insights

Support planning and execution of in-store events, activations, and product launches

Identify and secure brand collaborations with influencers, hotels, malls, and lifestyle partners

Conduct influencer outreach and manage partnerships to enhance brand visibility

Assist with media and PR outreach by researching publications and maintaining press contacts

Requirements

• Arabic & English fluency (mandatory)
• Experience in social media management and content creation
• Skills in photography, videography, and editing
• Strong understanding of Instagram, TikTok, and analytics tools
• Creative, organized, and strong communicator
• Retail/fashion/lifestyle experience preferred

What the Role Offers

• Hands-on exposure to digital marketing, PR, and events
• Creative ownership and brand-building opportunities
• Growth within a dynamic retail environment